Giving evidence of impact means proving your innovation actually delivers on its promises, showing real results instead of just good intentions. By creating a plan to measure and track your impact, you can improve your product, attract support, and make smart decisions about growth, all while demonstrating the true value of your innovation.

Identify key metrics for collecting, analyzing, and reporting qualitative and quantitative data on your short-term, long-term, and systemic impacts.

• Capture the full scope of your impact by tracking both quantitative and qualitative measures through methods such as surveys, interviews, field observations, and user tests.
• Use real stories from real people, collected using qualitative methods, to understand and communicate the human impact of your work. 
• Plan for longitudinal studies to demonstrate how your impact changes and, hopefully, grows over time.
• Align your impact metrics with recognized standards in your field (e.g., UN Sustainable Development Goal Indicators, B-Corps Assessment).
• Document unintended consequences, even if they are negative, and show how you learned and improved from these setbacks.