An elevator pitch is a brief, persuasive speech you can use among funders and investors to spark interest in your venture and communicate how it provides value to your target audience. A successful elevator pitch introduces you and your innovation in a way that immediately captures the other person’s attention.

Develop a 30-second explanation of the problem you're addressing, your innovative solution, and the impact it will create. Practice pitching with different audiences, and adjust your pitch as needed.

• Start with a hook—this could be a  striking statistic, a thought-provoking question, or a relatable anecdote that succinctly highlights the problem you're solving. 
• Clearly articulate the problem, your innovative solution, and the potential impact, making sure to keep your pitch concise and focused.
• Outline what sets your innovation apart from existing solutions by focusing on the unique benefits of your approach.
• Avoid industry-specific terms that might confuse your audience; instead, use simple, powerful language that anyone can understand. 
• Record yourself practicing your pitch for varying lengths of time: 60 seconds, 30 seconds, 15 seconds.
• Write different versions of your pitch that are tailored to the different audiences (e.g.,target audience, funders, partners)
• Conclude with a clear next step, such as an invitation to a demonstration of your innovation, a request for a meeting, or an ask for an introduction.