Future-Proofing Agriculture with Effective Runoff Management Solutions

My innovation, “Charcoal Catalyst,” enhances nutrient runoff management by adapting existing technology and containerizing filtration systems, making maintenance easier and extending the system's lifespan from 1 to 20 years. The container features a durable mesh and metal frame, along with drainage pipes for improved runoff control. In contrast, current systems last only a year, with efficacy dropping by 50% and leading to nitrate contamination in groundwater. Our solution integrates seamlessly with existing setups, supporting widespread adoption by farmers and enabling more efficient management of nitrogen fertilizers.

I am inspired by the many farmers eager to address pollutants and combat dead zones caused by runoff. During site visits, I saw firsthand the challenges they face. In a conversation with one farmer, he suggested creating a bioreactor but expressed a desire for a more comprehensive solution, such as a constructed wetland, to ensure cleaner water. His dedication to restoring the environment and his proactive approach were truly inspirational. As I continue working in this field, I am increasingly inspired by my relationships with farmers who are committed to making a difference.

A key challenge I encountered was determining the business model for my agricultural technology company. I sought out wide-reaching problems with multiple stakeholders, and discovered that nutrient pollution from agricultural runoff was a significant issue. Revenue could be generated through government grants, cost savings for farmers, insurance savings from reduced risk, and city/county funding relationships. The key to finding the right business model was engaging in early customer conversations to quickly identify supported solutions, as well as generating early revenue by consulting with potential customers. By entering the industry as a trusted expert and addressing their pressing issues, our business model evolved based on what customers voiced as favorable solutions.

After initially failing to sell environmental conservation practices to farmers through government subsidies, I shifted my focus to the supply stream. Fertilizer runoff causes significant environmental damage to rivers and lakes and can increase human health risks, including cancer. Carbon sources like wood chips and activated charcoal can absorb excess fertilizer before it is washed off farms. To address this, I explored where I could obtain these inputs for free or even generate revenue. I fine-tuned the business model to partner with businesses, cities, and counties that have excess wood waste, using it for conservation. By connecting industries and thoroughly researching product inputs, I was able to develop a more profitable business model.

1. Find free resources! I used free legal services and recommend searching for "patent help" or "free IP advice" in your state. Also, check the Small Business Administration and local support organizations for valuable advice, especially if you're new to this.
2. Avoid tunnel vision and remain open to exploring different markets. If a solution doesn’t work in one market, it might be ideal for another. For instance, I found that a solution designed for agriculture performed much better in fish ponds.  Innovate and test market suitability quickly.
3. Start generating revenue early with small paid engagements, like industry consulting. This approach can quickly generate income. For example, I started consulting on wood waste, which included advising those managing the inputs for my solution.